Friday, June 10, 2005

Educate, Agitate, Organize, Sell Books Online

If you ever want to be a best-selling author, take my advice: don't write books about and for trade unionists. Our movement with its millions of members does many things very well but one thing we do not do well is buy and read books that are written for us.

A couple of years ago, I was having a discussion with what might be called a "labor intellectual" at a conference in Chicago. He was bemoaning the fact that even the most intelligent and best-informed trade union leaders he knew simply did not read the books that they should be reading, if they read books at all.

The best-seller lists reflect this. Even though there are millions of union members, the books aimed at trade unionists are never listed there. If you're a gardener, or a cook, or a movie-goer, the books targetted at you may sell in the tens of thousands. History books are sometimes big best sellers -- but not books about labor history.

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Recent LabourStart Books of the Day

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