There are rumours that the Liberal Party's advertising agency will be paid $20 million of taxpayers money to persuade taxpayers of the 'benefits' of the industrial relations changes. But you have to wonder how they'll sell this one - happy bosses 'free' to fire workers? Smiling families on lower wages? Workplaces liberated from the union?
No matter what they spend, what they don't have is the personal commitment of the thousands of workers who will take part in the Week of Action of the next seven days; people who are taking a stand not just for themselves, but for their children and their children's children.
They won't have the support of the broader community, from churches to sporting organisations who - when the conversation starts - already know deep down the damage that further labour market deregulations will cause our communities.
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