Wednesday, July 30, 2014

GetUp! : Greg Hunt, Adani and Great Barrier Reef


Environment Minister Greg Hunt has caved to the mining industry and approved Indian mining giant Adani's monstrous Carmichael Mine, threatnening the Great Barrier Reef. 

The coal mine will be the biggest in Australia. It will pollute our climate with massive CO2 emissions for decades. It will mean massive and continual dredging and dumping in the Great Barrier Reef World Heritage Area and will fill the Reef with thousands of coal ships every year. 

The good news is that while Adani may have the approval, it still needs to find up to $10 billion before it can proceeed. This means the battle to protect the Reef from Adani is down to who can persuade investors, us or them.

Adani will try and convince investors to lend it $10 billion to wreck the Reef. We'll try and convince them Adani is a company with no public support who cannot be trusted. Game on.

How will it work?

We're working with online advertising experts to target investors, bankers, business partners, and politicians both where they read their news, and any time they research Adani's project online. Every time someone searches "Adani" or "Abbot point" or similar terms, there's a bidding war between advertisers who want their ad displayed.

So if we want to reach potential investors, and show that Adani is not trusted by Australians, every extra dollar beats these people at their own game. Alone, none of us can fight back against a huge company like Adani. But together, we can make sure that everyone knows they should not be trusted with our Reef. Let's do this.

Environment Minister Greg Hunt has caved to the mining industry and approved Indian mining giant Adani's monstrous Carmichael Mine, threatnening the Great Barrier Reef.

The coal mine will be the biggest in Australia. It will pollute our climate with massive CO2 emissions for decades. It will mean massive and continual dredging and dumping in the Great Barrier Reef World Heritage Area and will fill the Reef with thousands of coal ships every year.

The good news is that while Adani may have the approval, it still needs to find up to $10 billion before it can proceeed. This means the battle to protect the Reef from Adani is down to who can persuade investors, us or them.

Adani will try and convince investors to lend it $10 billion to wreck the Reef. We'll try and convince them Adani is a company with no public support who cannot be trusted. Game on.
 How will it work?
We're working with online advertising experts to target investors, bankers, business partners, and politicians both where they read their news, and any time they research Adani's project online. Every time someone searches "Adani" or "Abbot point" or similar terms, there's a bidding war between advertisers who want their ad displayed.

So if we want to reach potential investors, and show that Adani is not trusted by Australians, every extra dollar beats these people at their own game. Alone, none of us can fight back against a huge company like Adani. But together, we can make sure that everyone knows they should not be trusted with our Reef. Let's do this.

https://www.getup.org.au/adani

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