Documents released under freedom of information show that, at the height of the former government's "Moving Victoria" campaign, more than $1 million a month was being spent telling Victorians about improvements to their road and public transport networks.
The campaign involved thousands of adsrunning across television, radio, online, billboards and in more than 60 local, regional and foreign language newspapers.
But many of the projects being advertised, including the now dumped East West Link, were years from completion.
Among the ads was one promoting a proposed airport rail line with services every 10 minutes. The rail link was not scheduled to open until 2026.
"Governments shouldn't be splurging public money on ads like this because it just doesn't work - we now have empirical evidence from two elections it doesn't," said Public Transport Users Association president Tony Morton.
"Governments like to spin their way out of trouble, in transport more than any other area, and people are just sick of it."
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