Radio ads selling the benefits of planned industrial relations reforms will begin running this weekend as the federal government ramps up its $20 million campaign. Prime Minister John Howard has also appointed former Liberal Party federal director Andrew Robb to head up a taskforce to help Workplace Relations Minister Kevin Andrews explain the planned changes to the public.
Mr Howard was forced to cut short his holidays last week to fight an $8 million union campaign against the changes after two opinion polls showed government support plummeting.
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