Gleebooks event: Hijacking Sustainability

Gleebooks at Blackheath: first official Blue Mountains event

Saturday July 4, 2.30 for 3pm

ADRIAN PARR

Hijacking Sustainability 

in conversation with sustainability expert, Stuart Hill

Venue: Gearin Hotel
273 Great Western Highway, Katoomba
$10/$7 gleeclub welcome
bookings gleebooks at Blackheath …. 4787 6340

The idea of "sustainability" has gone mainstream. Thanks to Prius-driving movie stars, it's even hip. What began as a grassroots movement to promote responsible development has become a bullet point in corporate ecobranding strategies. In Hijacking Sustainability, Adrian Parr describes how this has happened: how the goals of an environmental movement came to be mediated by corporate interests, government, and the military. Parr argues that the more popular sustainable development becomes, the more commodified it becomes; the more mainstream culture embraces the sustainability movement's concern over global warming and poverty, the more "sustainability culture" advances the profit-maximizing values of corporate capitalism.

Australian academic, Adrian Parr is Visiting Associate Professor at the University of Cincinnati's College of Design, Architecture, Art, and Planning.