Television networks have agreed to implement the Government’s new restrictions on the airing of live betting odds after Prime Minister Julia Gillard threatened to legislate a complete ban.
The networks had put forward a plan that would still allow the practice during quarter-time and half-time breaks, but Ms Gillard today said that did not go far enough.
She gave broadcasters two weeks to present a code that complied with the Government's requirements, which will still allow generic gambling ads during quarter-time and half-time breaks
There was an immediate reaction from Free TV, which represents the television networks.
It described the plan as "unprecedented" but agreed to implement the new restrictions.
"These are unprecedented restrictions for broadcasters but we accept the Government has acted in response to community concern," a statement form Free TV said.
"We will submit a revised code within the next two weeks in line with the Prime Minister's announcement."
Ms Gillard had earlier said if the industry did not impose a complete ban, the Government would introduce legislation to enforce it.
"From the moment the players step onto the field to the moment that they leave the field, there will be no live odds," she told a press conference this morning.
"Broadcasters have been warned that failure to present a suitable code will result in the Government taking further action.
"I think it has got over the top and I think people will be relieved.
From the moment the players step onto the field to the moment that they leave the field, there will be no live odds. I want kids to know their maths but not learn it watching live sports.
Prime Minister Julia Gillard
"I want kids to know their maths but not learn it watching live sports. When they watch sport I want them to be enjoying the contest, the physical prowess and display of team work.
"We believe we have the right balance."
NRL chief executive Dave Smith says the Government's intervention is an important step towards finding right balance.
He says betting must not be allowed to become the primary focus of the game and young fans should not be exposed to excessive promotion of betting during matches.
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