Wednesday, December 07, 2011

Australia Network remains public

The government yesterday announced the ABC would permanently hold the $223 million contract for the Australia Network, ensuring that it remains in public hands.

Julia Gillard today said the government believed initially it was appropriate to take the 10-year contract to tender.

With the tender process terminated, it was appropriate the public broadcaster be given the contract, Ms Gillard said.

"This is an important arm of soft diplomacy for Australia," she told reporters in Canberra.
"Many other nations around the world that have comparable services have them associated with the public broadcaster."

Australia Network Chief Executive - Bruce Dover said:

"An assured future for Australia Network with the ABC means we will now be able to develop an integrated, cross-platform content offer for overseas markets. In a fiercely competitive and crowded global market for broadcasting, this will make it easier for audiences to find and use our services in a format that best suits their particular needs at any given time.

We will continue to provide the very best of high quality Australian content - children's programming, education, lifestyle, culture and world class documentaries as well as calling on our extensive international news resources to report from the region, to the region - across all platforms."

No comments: