This weekend the NSW ETU takes it a step further, with the launch of a sponsorship deal of the Nepean and Central Coast Soccer Associations.
This Saturday night at the newly named 'Your Rights at Work' stadium at St Mary's, the Central Coast Lightning and Penrith-Nepean United will lock horns in the State Super League - both teams wearing 'Your Rights at Work' logos on their jerseys.
The sponsorship deals go all the way down the junior grades and also covers women's sides - if you or your family play soccer in the Federal seats of Lindsay and Dobell - the Your Rights At Work brand will be in your face each and every week of the season.
Will it overthrow a government? Not on its own, but it's the sort of presence that can get inside your mind and ensure that when you do exercise your democratic rights you will not be easily swayed by the latest morsel the government throws in your way.
Those in government hoping the union campaign will run out of steam should be rightly concerned. We are kicking on.
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